The global construction machinery industry is undergoing profound changes, with future growth primarily driven by three major trends: the transition to electrification, innovation in intelligentization, and the optimization of after-sales service systems. These trends are not only reshaping the industry's competitive landscape but also presenting new growth opportunities for enterprises.

The transition to low-carbon operations is becoming the industry's new normal. The global construction machinery industry's shift towards low-carbon practices is accelerating, and the increasing penetration of new energy products has become a key driver of industry development. This trend is primarily propelled by global carbon neutrality goals, stricter environmental regulations, and advancements in battery technology. According to Frost & Sullivan, the adoption rate of new energy construction machinery is rising. It is projected that by 2030, the revenue share of new energy equipment in the overall market, based on sales value, will increase from 1.5% in 2024 to over 9.1%. This growth reflects the industry's emphasis on environmental protection and sustainable development, while also opening up new market opportunities for manufacturers.

Specifically, taking the excavator segment, the largest in the industry, as an example: in 2024, new energy excavators accounted for only 0.8% of domestic sales value in China. However, with the acceleration of the industry's new energy transition, this share is expected to rise significantly to 40.6% by 2030. The global market lags somewhat behind, with new energy excavators holding a 0.3% share of sales value in 2024, projected to increase to 17.8% by 2030. This disparity is largely attributable to strong government support for new energy equipment in certain regions, including subsidy policies, infrastructure development, and stringent enforcement of environmental regulations.

The adoption of new energy equipment not only significantly reduces carbon emissions but also lowers operational costs. Compared to traditional fuel-powered equipment, new energy machinery consumes less energy and incurs lower maintenance costs, offering higher long-term economic benefits and serving as a crucial means for companies to enhance market competitiveness. Global industry leaders are accelerating their deployment of new energy product lines to meet the growing market demand for environmentally friendly equipment. For instance, several international giants have launched products like electric excavators and electric loaders to capture market share in the new energy equipment sector.

Looking ahead, with further maturation of battery technology and continued policy support, electrification is expected to become a core driver of development in the construction machinery industry. Industry participants need to closely follow this trend, optimizing their product portfolios and technological roadmaps to secure a leading position in future market competition. Furthermore, the electrification transition is anticipated to create new growth opportunities, propelling the global construction machinery market towards a more environmentally friendly and efficient future.

Intelligent innovation is driving industry upgrading. The application of intelligent technologies is profoundly changing the operational models of the construction machinery industry, representing the second core trend. Intelligent solutions such as autonomous operation and remote monitoring are gradually becoming industry standards, significantly enhancing equipment operational efficiency and safety. The use of intelligent technology not only reduces human operational errors but also substantially improves construction efficiency. For example, intelligent all-terrain cranes launched by global industry leaders, equipped with various smart control technologies, can optimize operational parameters in real-time based on the construction environment, enhancing both efficiency and safety. The application of these technologies is progressively permeating various types of construction machinery, including cranes, loaders, and road machinery, becoming a vital tool for companies to boost market competitiveness. In the future, as technology continues to mature and gain wider adoption, intelligence is expected to become a core driver of the industry's development, pushing it towards greater efficiency and smarter operations.

After-sales service systems are becoming a new battleground for market competition. After-sales service capability has become key for global construction machinery companies to enhance customer stickiness and brand loyalty. As market competition intensifies, after-sales service has transformed from a traditional support function into a new profit growth point, marking the third core industry trend. Due to the high unit price and long service life of equipment, customers heavily rely on services such as maintenance, parts supply, and used equipment buy-backs. Leading global companies are increasing their investment in the after-sales market to improve customer satisfaction and market competitiveness.

Leading global construction machinery enterprises are strategically positioned in the aftermarket, having established comprehensive service networks. They have set up numerous service points worldwide, offering 24/7 equipment maintenance services to ensure uninterrupted construction and minimize customer downtime. Furthermore, they utilize digital and intelligent platforms to provide services like remote diagnostics and online training, further enhancing the convenience and responsiveness of after-sales service. As market competition grows fiercer, after-sales service has evolved from a traditional ancillary business into a significant source of profit.

Statistics indicate that the proportion of revenue from after-sales services within the total revenue of construction machinery enterprises is rising annually. For some leading companies, after-sales service revenue already exceeds 20% of total revenue. In the future, as the industry continues to penetrate mature markets, full lifecycle equipment management and services will become an important source of profitability. By providing high-quality after-sales service, companies can not only strengthen customer loyalty but also expand revenue streams through parts sales, equipment leasing, used equipment buy-backs, and other services, achieving long-term sustainable development.